For Immediate Release:

Site reflects updated labels and logo, includes sections for all customer categories

WAUKEGAN, ILLINOIS (April 30, 2012) – Nielsen–Massey Vanillas recently launched its new website geared toward consumer, wholesale, industrial and culinary professional customers. The site showcases the company's vanilla and pure flavor product lines and includes new high–resolution photos and dozens of links to reflect the diversity and growth of the company. The new site is located at www.nielsenmassey.com. "The website has been completely restructured to include a fresh contemporary look and specific user pages for our consumer, wholesale, industrial, culinary professional and worldwide customers," said Craig Nielsen, chief executive officer of Nielsen–Massey. "We are excited to give our website a more personalized experience for each specific customer." The redesigned website includes new, inviting pages with features such as:

• Store locater
• Find a representative and distributor
• Find a manufacturing rep
• Chef profiles
• "Ask the Nielsens" question and answer section
• Suggested product uses and pairing

The site's design is consistent with the updated labels and logos that debuted this past summer. The goal of the site's redesign is to modernize the brand image without losing the signature look that reflects the quality the Nielsen–Massey products have been known for over the past 100 years.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey's Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract and Beans.

Nielsen-Massey Vanillas recently introduced a line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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Photos are available upon request. For more information about Nielsen-Massey Vanillas, contact:
Gardi Wilks, gwilks@savoragency.com
Savor – the food agency, 847.556.7511