For Immediate Release:

Nielsen-Massey Vanillas shares its commitment to being green

WAUKEGAN, ILLINOIS (April 12, 2012) – Earth Day is the largest secular civic event in the world, with more than 1 billion people in 180 countries involved in Earth Day activities, according to the Earth Day Network. With over 95 million "Acts of Green" registered with the network for this year's Earth Day, April 22, individuals and businesses alike are committing to being greener.

Nielsen-Massey Vanillas, the maker of fine vanillas and flavors, is committed to environmentally friendly practices from its facility to the production of its vanilla products. Its contributions to a healthy Earth include:

• Incorporating green technology to its newly remodeled and expanded headquarters including motion sensor lighting for all parts of the plant and office
• Composting over 100,000 pounds of vanilla bean waste after extraction each year
• A line of certified Organic Pure Vanilla products including Organic Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Vanilla Beans

As a member of the Sustainable Food Trade Association, Nielsen-Massey is a leader in the organic food industry and continually improves its vanilla manufacturing practices. Individuals can join sustainable companies such as Nielsen-Massey and celebrate Earth Day by making one or many of these simple daily changes on April 22:

• Ride a bike or use public transportation to get to work.
• Purchase fruits and vegetables from a local farmers market and pair it with Nielsen-Massey's Organic Madagascar Bourbon Pure Vanilla Extract to make a gourmet Earth Day meal.
• Use water wisely by taking a shorter shower, turning off the faucet when brushing teeth or using cold water for laundry.
• Clean naturally. For example, add a dash of Nielsen-Massey's Pure Lemon Extract to rinse water for a fresh scent or put a vanilla bean in a stinky trash can rather than spraying harmful cleaning supplies.
• Save energy by unplugging cell phones, computers and other electronics at night.


Whether it's an individual making a small change or an organization investing in energy saving solutions, everything makes a positive difference to Mother Nature.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey's Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract and Beans.

Nielsen-Massey Vanillas recently introduced a line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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Photos are available upon request. For more information about Nielsen-Massey Vanillas, contact:
Gardi Wilks, gwilks@savoragency.com
Savor – the food agency, 847.556.7511