Spreading Smiles with Buttercream

Icing Smiles shares mission with Chicago at the Nielsen-Massey Buttercream Ball

Waukegan, Ill (November 01, 2016)—Icing Smiles will host the 2nd annual Chicago Buttercream Ball on Saturday, November 12, 2016, at The James Hotel Chicago, supported by title sponsor and local company Nielsen-Massey Vanillas.

Icing Smiles provides custom celebration cakes to families impacted by the critical illness of a child, with the goal of providing a temporary escape from worry and creating positive memories during a difficult time. Cakes are provided to both medical children and siblings, who are often the unsung heroes of these families, created to match a theme chosen by the family. With over 11,000 cakes delivered to date, Icing Smiles relies on a generous team of volunteer bakers and cake artists around the country to fulfill this mission

"As a father, Icing Smiles' mission to deliver a moment of respite from the daily routine of an ill child or sibling by providing a beautiful, flavorful work of art at no cost to the family rang true to me," said Matt Nielsen, COO of Nielsen-Massey Vanillas, Inc. "What this organization does is no small thing, reminding us of the joy that food, and especially cake, brings to people and the opportunity it provides to celebrate someone. It's a simple act of kindness that has a lasting impact".

The 2016 Nielsen-Massey Buttercream Ball in Chicago will highlight live entertainment by dueling piano sensations Felix and Fingers and a live cake demonstration. The high-energy, interactive evening will feature gourmet savories prepared by David Burke's Primehouse, a delicious dessert buffet and signature cocktail recipes from Nielsen-Massey and CH Distillery for an evening that is both delicious and fun.

"Icing Smiles brings together my passion for service to families affected by childhood illness with the ability to turn cake and icing into smiles and joy," said Tracy Quisenberry, Icing Smiles Founder and Executive Director. "It is only with the hard work of our volunteers and the support of our generous sponsors, such as our 2016 Buttercream Ball Title Sponsor Nielsen-Massey Vanillas, that we have been able to deliver over 11,000 smiles – and counting!"

To see how Icing Smiles delivers smiles to the families it serves, watch: youtu.be/T6Zr7kwPSn4

Tickets for the 2016 Nielsen-Massey Buttercream Ball in Chicago can be purchased online at www.icingsmiles.org/buttercream-ball-chicago.

Additional information about Icing Smiles can be found at www.icingsmiles.org. To request a celebration cake, visit: www.icingsmiles.org/receive-smile. To volunteer with Icing Smiles, visit: www.icingsmiles.org/volunteer-opportunities.

About Icing Smiles
Icing Smiles is a nonprofit organization that provides custom celebration cakes to families impacted by the critical illness of a child, with the goal of providing a temporary escape from worry and creating positive memories during a difficult time. With over 11,000 cakes delivered to date, Icing Smiles relies on a generous team of over 8,000 volunteers throughout the country to fulfill its mission.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey's Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar, Alcohol Free Madagascar Pure Vanilla, Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Pure Vanilla Beans.

Nielsen-Massey Vanillas also offers a full line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are All-Natural, Allergen-Free, and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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For more information about Nielsen-Massey Vanillas, contact: Stephie Predmore, stephie@wilksgrp.com, 708-434-5006